{"id":52648,"date":"2021-10-28T13:17:10","date_gmt":"2021-10-28T11:17:10","guid":{"rendered":"https:\/\/fnt.ro\/2021\/marketing-in-artele-spectacolului\/"},"modified":"2021-11-10T14:56:37","modified_gmt":"2021-11-10T12:56:37","slug":"marketing-for-the-performing-arts","status":"publish","type":"post","link":"https:\/\/fnt.ro\/2021\/en\/marketing-for-the-performing-arts\/","title":{"rendered":"Marketing for the Performing Arts"},"content":{"rendered":"<p><div id=\"blog-header\" class=\"fusion-fullwidth fullwidth-box hundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last sub-header-fisa 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Marketing &amp;icirc;n artele spectacolului\" src=\"https:\/\/player.vimeo.com\/video\/641447162?h=ac3df91968&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-first first fusion-column-no-min-height 1_2\"  style='margin-top:0px;margin-bottom:0px;width:48%; margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><img width=\"815\" height=\"500\" src=\"https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"MARKETING \u00ceN ARTELE SPECTACOLULUI\" loading=\"lazy\" srcset=\"https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-200x123.jpg 200w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-300x184.jpg 300w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-400x245.jpg 400w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-600x368.jpg 600w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-768x471.jpg 768w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1-800x491.jpg 800w, https:\/\/fnt.ro\/2021\/wp-content\/uploads\/2021\/10\/Template-carte-FNT-3fdgfg1.jpg 815w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/>\n<\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-last second fusion-column-no-min-height 1_2\"  style='margin-top:0px;margin-bottom:0px;width:48%'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><ul id=\"gallery-count\"><li><a class=\"galerie-foto\" href=\"#galerie-foto\">Photo Gallery (  1 )<\/a><\/li><li><a class=\"galerie-video\" href=\"#galerie-video\">Video Gallery ( 1 )<\/a><\/li><\/ul>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"margin-left: auto;margin-right: auto;margin-top:25px;margin-bottom:25px;\"><\/div><div class=\"fusion-text\"><h2 class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">by Irina Ionescu<\/span><\/span><\/span><\/span><\/h2>\n<h2 class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">EIKON Publishing House, 2020<\/span><\/span><\/span><\/span><\/h2>\n<h2 class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">Price: 18,00 ron<\/span><\/span><\/span><\/span><\/h2>\n<h2 class=\"western\"><b><span style=\"color: #000000;\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">The book can he purchased here: <\/span><\/span><\/span><\/span><\/b><\/h2>\n<h2 class=\"western\"><span style=\"color: #000000;\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">Online bookshops: <\/span><\/span><\/span><\/span><span style=\"color: #0563c1;\"><u><a href=\"http:\/\/www.librariaeikon.ro\/\"><span style=\"font-family: Raleway, serif;\"><span style=\"font-size: x-large;\"><span lang=\"en-GB\">www.librariaeikon.ro<\/span><\/span><\/span><\/a><\/u><\/span><\/h2>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_2_5  fusion-two-fifth fusion-column-first 2_5\"  style='margin-top: 0px;margin-bottom: 20px;width:40%;width:calc(40% - ( ( 4% ) * 0.4 ) );margin-right:4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\"><div class=\"fusion-button-wrapper fusion-alignleft\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#ffffff;}.fusion-button.button-1 {border-width:1px;border-color:#ffffff;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#000000;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-width:1px;border-color:#000000;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#000000;}.fusion-button.button-1{background: #fdb910;}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: rgba(255,255,255,0);}.fusion-button.button-1{width:auto;}<\/style><a class=\"fusion-button button-flat fusion-button-round button-large button-custom button-1\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.librariaeikon.ro\/artele-spectacolului\/829-marketing-in-artele-spectacolului.html\"><span class=\"fusion-button-text\">Press here to purchase the book<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box post_content nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top: 30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3  fusion-one-third fusion-column-first first 1_3\"  style='margin-top:0px;margin-bottom:20px;width:33.33%;width:calc(33.33% - ( ( 4% ) * 0.3333 ) );margin-right: 4%;'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p><span class=\"categorie\"><\/span><\/p>\n<\/div><div class=\"fusion-text\"><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_2  fusion-one-half fusion-column-last second 1_2\"  style='margin-top:0px;margin-bottom:20px;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );'>\n\t\t\t\t\t<div class=\"fusion-column-wrapper\" style=\"padding: 15px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t\t\t<div class=\"fusion-text\"><p>Marketing creates the opportunity of meeting \/ interaction between artists and audiences\u00ad\u2013 it is essential, given the fact that the performing arts do not exist in absence of direct reception by an audience.<\/p>\n<p>The current book combines theoretical background with several case studies and opinions of experienced personalities from the cultural \/ professional world. Among them: Emil Boroghin\u0103, Constantin Chiriac, Lucian V\u0103r\u0219\u0103ndan, Adrian Roman, Dan Bartha-Laz\u0103r, Vava \u0218tef\u0103nescu, Gilda Laz\u0103r, Marinela \u021aepu\u0219, Tamara Susoi, Maria S\u00e2rbu \u0219i Simion Buia.<\/p>\n<p>The author hopes that &#8220;after having finished the book, the reader will be informed enough (as formulated by the goals of professionals in the field, established by the Arts Council of Great Britain) to decide what works and what does not work for their own organizational goals, to better understand their current audience and to discover how to attract potential audiences, to focus on the expectations of the audience, from choice of repertoire, casting and communicating as well as devising the suitable atmosphere around the show (welcome staff, details like lighting, and background music and set up of the venue foyer) and &#8211; last but not least \u2013 evaluating the capapbilities to allocate more resources (human, financial, technological) to the marketing activity of its own organization.&#8221;<\/p>\n<p>&#8220;The book is a necessary and useful tool for all those who work in the field of cultural activities. I often came to notice confusion about what marketing really means. Marketing is not just about PR, advertising or sales &#8211; and the book emphasizes this from the very beginning. Marketing means having an integrated vision, it means including the identity of the organization and the way a cultural event is perceived. It means to mediate the relationship between an organization and its audiences. The performing arts tell stories, marketing must also tell stories; the book presents some stories of remarkable successes in the cultural area. The book is very well documented book and extremely easy to read, an ABC of what marketing means. In the future, it could be complemented by marketing strategies and policies, but, so far, it\u2019s a good introduction for everyone working in the cultural field, a collection of theoretical terms, success stories, case studies &#8211; examples of good practice, results of many years of work, experience, teamwork. The strength and creativity of the team, the leadership, the passion, the enthusiasm these are some of the very, very many elements that contribute, in addition to the theoretical notions, to a coherent marketing approach. This book sets the foundations for understanding the concept of cultural marketing. &#8216;<\/p>\n<p><em>Diana S\u00e2rbu<\/em>, artistic consultant \u2013T\u00e2rgu-Mure\u0219 National Theatre<\/p>\n<\/div><div class=\"fusion-text\">\n<\/div><div class=\"share-box fusion-sharing-box boxed-icons\" style=\"background-color:#ffffff;\"><h4 class=\"tagline\" style=\"color:#333333;\">Share: <\/h4><div class=\"fusion-social-networks boxed-icons\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-facebook fusion-icon-facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=&amp;t=\" target=\"_blank\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Facebook\" title=\"Facebook\" aria-label=\"Facebook\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-twitter fusion-icon-twitter\" href=\"https:\/\/twitter.com\/share?text=&amp;url=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Twitter\" title=\"Twitter\" aria-label=\"Twitter\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin fusion-icon-linkedin\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=&amp;title=&amp;summary=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"LinkedIn\" title=\"LinkedIn\" aria-label=\"LinkedIn\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-reddit fusion-icon-reddit\" href=\"http:\/\/reddit.com\/submit?url=&amp;title=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Reddit\" title=\"Reddit\" aria-label=\"Reddit\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-googleplus fusion-icon-googleplus\" onclick=\"javascript:window.open(this.href,&#039;&#039;, &#039;menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600&#039;);return false;\" href=\"https:\/\/plus.google.com\/share?url=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Google+\" title=\"Google+\" aria-label=\"Google+\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-tumblr fusion-icon-tumblr\" href=\"http:\/\/www.tumblr.com\/share\/link?url=&amp;name=&amp;description=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Tumblr\" title=\"Tumblr\" aria-label=\"Tumblr\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-pinterest fusion-icon-pinterest\" href=\"http:\/\/pinterest.com\/pin\/create\/button\/?url=&amp;description=&amp;media=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Pinterest\" title=\"Pinterest\" aria-label=\"Pinterest\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-vk fusion-icon-vk\" href=\"http:\/\/vkontakte.ru\/share.php?url=&amp;title=&amp;description=\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Vk\" title=\"Vk\" aria-label=\"Vk\" data-toggle=\"tooltip\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail fusion-icon-mail\" href=\"mailto:?subject=&amp;body=\" target=\"_self\" style=\"color:#ffffff;background-color:#fdb910;border-color:#fdb910;border-radius:4px;\" data-placement=\"top\" data-title=\"Mail\" title=\"Mail\" aria-label=\"Mail\" data-toggle=\"tooltip\"><\/a><\/div><\/div><div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":17,"featured_media":49096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[11045],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.5 - 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